Asara Investment Group
Business e via Italy - Alsara Investment Group has taken a majority stake in Italian brand Khrisjoy with a view to expanding its global reach, product offer and digital capabilities. Khrisjoy was founded in 2017 by renowned stylist Marzia Bellotti and Maurizio Purificato, cofounder of luxury Milan-based multibrand store Antonia. Positioned in the luxury range of the market and made in Italy, the brand has garnered a cult following with its Khris cocooning hooded puffer jacket