Swedish company Erqole is making a major investment in southern Tuscany to turn former fish factory, Cirio, into luxury tourist accommodation with the help of Invest in Tuscany.
Titled Fabriqa, the project aims to create luxury tourist accommodation, renovating the industrial area that has been left abandoned for almost 40 years. A radical overhaul will see it turned into a five-star hotel, with about 50 rooms overlooking the sea, a wellness centre and a dock for mooring boats. The existing building will be demolished and reconstructed according to the shape of the former factory with attention paid to environmental sustainability, an aspect that has characterized Erqole since its foundatio
The financier of the project is Conni Jonsson, founder of Erqole SRL and president of Eqt Partners. Speaking about the project, Jonsson said, “It’s been a long journey and we’re not at the end of it yet. We are a Swedish entrepreneurial family. I grew up on a farm, the youngest of four sons, working on that farm every day until I was 18 years old. Today, I’m working as an international entrepreneur and we invest all over the world. My kids are involved in the project, so this is a family venture. The whole family fell in love with the Porto Ercole-Argentario region when we were looking for a second home about 10 years ago. We love nature, we love the sea, but on top of that, we really like the community and the friendliness and welcoming nature of the people.